Brand strategy and identity for the newly established brand Dangarden. A newly launched furniture company that produces authentic, high-quality outdoor furniture tailored for the Nordic climate. Despite the high quality, the furniture maintains a relatively low price. However, this should not be reflected in the communication. The goal of the Dangarden launch is to establish a new Scandinavian classic. Therefore, I drew inspiration from the classic, reputable Scandinavian furniture manufacturers, primarily the Danish ones. I developed an identity that, like the furniture, was intended to stand the test of time.